Running a business is no walk in the park. But despite the many hurdles, you still need to encourage customer loyalty, find ways to streamline and drive revenue so that you can be more successful. This is where Customer Relationship Management comes in. and you don’t need just any CRM software, you need the best CRM for small and big businesses.
Although CRMs are at times considered as sales tools, they are more than that. Most CRMs offer superb customer service tools and extensive marketing tools to help attract new customers and further reinforce the company’s current customer relationships. And those are just some of the things that modern CRMs can do. With different organizations offering industry-specific customizations, analysis improved by artificial intelligence (AI), and content management features, there are several important factors that one should consider when choosing the best CRM.
Best CRM For Small Businesses In 2021
After broad research, we have compiled a detailed list of the top small and big business CRM systems of 2021. This CRM software, which is mainly web-based, provides a wide range of features from AI-enhanced chatbots to lead management. Here are the top CRM for small and big businesses.
Zoho has made it to the top of our list of software for both small and big businesses and their CRM platform isn’t an exception. Depending on the cloud, it greatly helps with revenue generation, customer engagement, and lead conversion. Top features include Omnichannel support; process management, sales enablement, and sales force automation.
It comes with top-rated apps for android and iOS devices, which makes it a perfect option if you need easy mobile access. And incase security is a major concern; Zoho CRM has got you covered. The data is protected through audit logs, IP restrictions, two-factor authentication, and encryption.
Why choose Zoho CRM
- Migration support
- Extension and integration development
- Deal and lead prediction
- Anomaly detector
- Multi-language support
Our list of the top CRM solutions for small and big businesses wouldn’t be complete without mentioning the HubSpot CRM. HubSpot CRM is a go-to platform for business marketers, a reputation that is well earned. HubSpot’s cloud-based platform comprises Service Hub, Sales Hub, and Marketing Hub – all these offer free versions – offering tools, which span the customer lifecycle.
With HubSpot, you can easily capture lead data, arrange your contacts, report on sales, track key data on the dashboards, and manage sales pipelines. Also, it has management tools and features for creating lead generation forms, and a chatbot builder.
Why choose HubSpot CRM
- In-build analytics
- HubSpot growth platform
- Sales insights
- Workflow automation
- Pipeline tracking
Freshsales is a popular cloud-based CRM software from Freshworks that offers a wide range of products targeting small and big businesses. This makes it a perfect option if you’re looking for extra tools outside of the CRM, like accounting and project management, all flawlessly integrated into a set of applications.
This delivers detailed deal and lead management, one-click phone calls, customer journey timelines, multi-language support, push notifications, and email tracking. Furthermore, mobile apps enable the users to work from anywhere on android and apple devices.
Why choose Freshsales CRM
- Multiple sales pipelines
- Velocity reports
- Automatic profile enrichment
- AI-Based Lead Scoring
- Phone activity reports
Pipedrive’s CRM for small and big businesses offers critical functionality like tools to help collaboration, revenue projections, reporting, lead management, and sales automation. You can easily automate workflows, create a product catalog and utilize Gmail from within this platform by adding an extension (Chrome).
If you require extra capabilities, Pipedrive’s application marketplace has over 150 third-party tools. Developers could utilize the software’s open API for building custom features and then integrate with other programs.
With Pipedrive, you’ll get the peace of mind you need thanks to the powerful security measures. The dashboard allows you to monitor account activity, view suggestions for data protection, and control user access. GDPR compliance, encryption, and daily backups are part of this package and the system largely boasts various security certifications.
Why choose Pipedrive
- Audio notes
- In-app caller
- AI recommendations
- Visual pipeline
- LeadBooster Chatbot
Exclusively catering to small businesses, Nimble makes sure data-rich customer profiles. Nimble pulls online information from external databases and social channels and it recommends contact depending on factors such as job or company title. Also, it has an extensive marketplace and email template tools.
Why choose Nimble
- Contact search & segmentation
- Smart contact app
- Group messaging
- Live profiles
Kulpa, J. (2017, October 24). Council post: Why is customer relationship management so important? Forbes. https://www.forbes.com/sites/forbesagencycouncil/2017/10/24/why-is-customer-relationship-management-so-important/
Johnson, S. (2019, December 30). Best CRM software of 2021. Business News Daily. https://www.businessnewsdaily.com/7839-best-crm-software.html
US software firm salesforce to create 1,500 jobs in Dublin. (2019, January 18). BBC News. https://www.bbc.com/news/world-europe-46920119